Karim Mrabti was born in Rotterdam and studied International Event Management. Instead of completing his studies, he decided to organize club nights and events with a group of friends. In 2016, Karim relocated to Morocco, where he established an international music, art, and culture festival in Marrakesh. Through this project, he embraced his passion for collaborating with others to achieve the extraordinary and working alongside creatives and artists. He quickly realized his talent for generating innovative ideas and identifying emerging talent.